1. Who we are
deevidreview.com ("we", "us", "the site") is an independent review site operated by a sole trader registered in the United Kingdom. For any question about this policy or your data, contact hello@deevidreview.com.
2. What we collect — and what we don't
We try to collect as little personal data as possible. Here's the full list:
- Anonymous analytics. Aggregate traffic data via a privacy-first analytics tool (Plausible). No cookies, no cross-site tracking, no IP address storage.
- Newsletter email address. Only if you voluntarily subscribe. Stored with our email provider and used solely to send the newsletter you signed up for.
- Messages you send us. If you email hello@deevidreview.com, we keep your message and reply thread so we can respond — nothing more.
- Affiliate click attribution. Click IDs and referral codes passed through our affiliate links, handled by the vendor's affiliate network (not by us directly).
We do not collect: your name (unless you email us), your exact location, your browsing history, social media identities, fingerprinting signals, or any data used for advertising personalization.
3. Why we collect it (lawful basis)
- Analytics: legitimate interest in understanding what content readers find useful so we publish more of it.
- Newsletter: consent (you opted in). Revocable at any time via the one-click unsubscribe link in every email.
- Email correspondence: necessary for us to respond to you.
- Affiliate clicks: contractual necessity for the affiliate partner to attribute a commission.
4. Third parties who touch your data
We keep the list of third parties as short as we can. Today it is:
- Plausible Analytics (EU-based) — anonymous traffic stats.
- Our newsletter provider (ConvertKit / Beehiiv / MailerLite — see current provider in the unsubscribe footer of any email) — stores subscriber emails only.
- Cloudflare — CDN / DDoS protection. Handles network-level traffic; no application-level data is shared.
- Affiliate networks — receive your click and referral data when you click an affiliate link. Their own privacy policies apply once you leave our site.
We do not sell, rent, trade, or lease data. We do not run Google Ads or Facebook Pixel. We do not build an advertising audience from our readers.
5. Cookies
We try to stay cookie-less where possible. The site does not set tracking cookies. Cookies that may appear:
- Session-level cookies set by Cloudflare for security (bot detection). Expire when you close the browser.
- Affiliate referral cookies set by the vendor when you click an affiliate link. Managed by the vendor, not us. Delete them any time through your browser settings.
6. Your rights (GDPR, UK GDPR, CCPA)
Regardless of where you live, you can ask us to:
- Access — tell you what we hold on you (usually: nothing, or one newsletter record).
- Correct — fix any inaccurate data we hold.
- Delete — remove your record from our newsletter and / or delete an email thread.
- Port — give you a machine-readable export of what we hold.
- Object — to any processing we do under legitimate interest.
Request any of the above by emailing hello@deevidreview.com with the word [PRIVACY] in the subject line. We respond within 30 days as required by law, usually within 2 business days in practice.
7. Data retention
- Newsletter subscribers: retained until you unsubscribe, then deleted within 30 days.
- Email correspondence: retained for as long as the thread is active plus 12 months, then archived and deleted annually.
- Anonymous analytics: retained in aggregate form indefinitely (no personal data attached).
8. International transfers
Our primary infrastructure is EU-based. Our analytics provider is EU-based. Our newsletter provider may store data in the United States under Standard Contractual Clauses and, where applicable, the EU–US Data Privacy Framework.
9. Children
This site is not directed at children under 13 (or 16 in some jurisdictions). We do not knowingly collect data from children. If you believe a child has provided data to us, email hello@deevidreview.com and we will delete it.
10. Changes to this policy
Material changes are posted here and dated. We don't email previous readers about policy changes unless legally required. The current version is dated below.
11. Supervisory authority
If you feel we have mishandled your data and we haven't resolved it to your satisfaction, you have the right to complain to the UK Information Commissioner's Office (ICO) or your local data protection authority in the EEA.